Friday, October 19, 2012

How today’s higher education faculty use social media

Pearson and the Babson Survey Research Group have released a survey on higher education faculty use social media. View the whole survey here (free registration required)

Highlights from the Executive Summary:
  • Young faculty members use social media at rates much higher than the rates for older faculty,a pattern that holds true for personal use, professional use, and use in teaching. 
  • Faculty match different sites to their different needs; the sites they visit most often for personal use (Facebook), professional use (LinkedIn), and for use for in teaching (Blogs and Wikis) are all different.
  • The use of social media among faculty is fluid and evolving. The mix of sites being used is changing over time. In 2011 Facebook was the most visited site for faculty professional purposes; by 2012 this has been replaced by LinkedIn. 
  • One area where adoption is almost universal is in the use of video for classes. Whether it is used in a class session or assigned for viewing outside of class, faculty are enthusiastic adopters of video. 

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