Apple enters the E-textbook market

While this is initially targeted to the high school market, there are obvious implications and potential for Higher Education.

NEW YORK—January 19, 2012—Apple® today announced iBooks® 2 for iPad®, featuring iBooks textbooks, an entirely new kind of textbook that’s dynamic, engaging and truly interactive. iBooks textbooks offer iPad users gorgeous, fullscreen textbooks with interactive animations, diagrams, photos, videos, unrivaled navigation and much more. [...]Leading education services companies including Houghton Mifflin Harcourt, McGraw-Hill and Pearson will deliver educational titles on the iBookstore℠ with most priced at $14.99 or less [...].

Read the full press release

from Apple site.

For reactions to the announcement (Chronicle of Highed Ed. article.)